Generation Alpha: Statistics, Data and Trends (2025)

As of 2025, Generation Alpha, born between 2010 and 2024, has become the largest generation in history, with nearly 2 billion people worldwide. Since Gen Alpha was born in the 21st century, they’ve grown up surrounded by technology, including smartphones, tablets, smart speakers, and online learning. They’re using artificial intelligence and digital tools from a very young age. Unlike older generations, their lives are shaped by things like YouTube, virtual classrooms, and social media. In this article, we will examine Generation Alpha statistics, data, trends, education, and more.

Generation Alpha Population Worldwide in 2025

As of 2025, Generation Alpha (those born between 2010 and 2024)is on track to become the largest generation in history, with a global population nearing 2 billion. They’re set to outnumber both Millennials and Gen Z, thanks to steady birth rates over the last 15 years.

Around 2.5 million Gen Alpha babies are born every week worldwide. This ongoing growth means Generation Alpha is expected to reach its peak size by the mid-2030s, making it the biggest generational group ever recorded.

Generation Alpha Population Statistics in the United States

In the United States, Generation Alpha is estimated to include 38.55 million individuals. This generation is also recognized as one of the most ethnically and culturally diverse in the nation’s history.

Generation	Born	Population
The Greatest Generation	Before 1928	0.67 million
The Silent Generation	Between 1928 to 1945	18.29 million
The Baby Boomer Generation	Between 1946 to 1964	68.59 million
Generation X	Between 1965 to 1980	65.37 million
Millennial Generation	Between 1981 to 1996	72.24 million
Generation Z	Between 1997 to 2012	69.58 million
Generation Alpha	Between 2010 to 2025	38.55 million

Generation Alpha by Ethnicity

Generation Alpha in the United States is shaping up to be one of the most ethnically diverse cohorts in history. As of recent estimates, 71% of Generation Alpha identify as White alone, while 15% identify as Black alone. Those identifying as Asian alone represent 6% of the population, and individuals of two or more races make up 7%. 

Hispanic individuals account for 26% of the Generation Alpha population, highlighting the increasing influence of the Hispanic community nationwide. Additionally, 1% of the cohort falls under other racial or ethnic categories. This demographic distribution reflects broader trends of increasing multiculturalism and diversity within the younger U.S. population.

Race Ethnicity	Percentage of Gen Alpha Population
White alone	71%
Black alone	15%
Two or more races	7%
Asian alone	6%
Hispanic	26%
Other	1%

Top Social Media Platforms used by Generation Alpha in the U.S

Social media is already a big part of Generation Alpha’s life in the U.S., with social media usage patterns forming from a young age. YouTube leads the way, attracting 46% of Gen Alpha users thanks to its huge range of videos and kid-friendly content.

TikTok comes next with 21%, showing their love for short, creative videos. Snapchat and Instagram each grab 14% of their attention, offering fun filters and visual ways to share moments. While Facebook isn’t as popular with younger users, about 10% of Gen Alpha still use it mostly because of family connections or limited early access. These trends highlight how Gen Alpha prefers visual content and mobile-friendly platforms.

Social Media Platform	Percentage of Gen Alpha Population
YouTube	46%
TikTok	21%
Snapchat	14%
Instagram	14%
Facebook	10%

Generation Alpha Education and Lifespan

Generation Alpha is projected to become the most formally educated generation in history. Based on current global education trends:

Generation Alpha Expected to Achieve 90% Global High School Completion Rate

90% of Generation Alpha are expected to complete secondary education (high school), a significant increase compared to previous generations. For context, global high school completion rates stood at around 76% in 2020, indicating a steady upward trend driven by improved access to education, government initiatives, and digital learning tools.

University Attainment Projected to Reach 50% for Generation Alpha

Nearly 50% of Generation Alpha are expected to attain a university-level degree. This represents a marked rise from Millennials (born 1981–1996), of whom only about 36% globally attained higher education qualifications. This shift reflects growing emphasis on academic qualifications, competitive job markets, and greater availability of online and distance learning programs.

Generation Alpha’s Life Expectancy is expected to be 73.3 Years

Generation Alpha are projected to have a global average life expectancy of 73.3 years. This marks an approximate 20% increase over the life expectancy of the parents of Millennials, who had an estimated average of around 61 years at birth.

In developed countries, life expectancy for Generation Alpha may even exceed 80 to 85 years, thanks to advancements in medical technology, improved nutrition, greater health awareness, and AI-powered healthcare systems.

Generation Alpha Entertainment Statistics 

Top TV Show Preferences of Generation Alpha

The favourite TV show genres among Generation Alpha are singing and dancing. About 34% of Gen Alpha enjoy watching dance-based TV shows, while 33% are drawn to singing shows, making these the top two entertainment choices for this generation. 

Additionally, 27% of Gen Alpha tend to watch whatever their siblings are viewing, and 26% show an interest in sports-related content. These preferences reflect the generation’s strong inclination toward music, movement, and shared family viewing experiences.

TV Show Genre	Percentage Of Gen Alpha
Dancing	34%
Singing	33%
Sports	26%
Watch what their siblings are watching	27%

Gen Alpha Averages 4 Hours 44 Minutes of Daily Screen Time

Generation Alpha spends more time on screens than any generation before. Children aged 8 to 12 years spend an average of 4 hours and 44 minutes of daily screen time, often starting with smartphones and tablets at a very young age.

Generation Alpha’s Favourite Creative and Interactive Video Games

About 43% of Generation Alpha say they like games where they can build or create things. These types of games are very popular with them.

Minecraft is the top choice, with 58% of kids preferring it because of its creative and open-world gameplay. Roblox is also a favourite, chosen by 43% for its wide range of user-made games. Super Mario is liked by 42%, bringing a fun and familiar feel. Fortnite is enjoyed by 40% of users, thanks to its mix of action and social features.

Game	Percentage of Gen Alpha who played the game
Minecraft	58%
Roblox	43%
Super Mario	42%
Fortnite	40%

YouTube and Disney+ are Generation Alpha’s Top Streaming Choices

YouTube remains Gen Alpha’s top video platform, with 51% of them discovering new brands there for the first time. Disney+ also ranks high among their favourites. Including even toddlers aged 0 to 4, about 50% of Gen Alpha stream video content daily, and on average, YouTube users from this generation spend about 24 minutes per session.

39% of Generation Alpha Are More Likely to Watch in Theatres

Despite their love for digital platforms, Gen Alpha teens in the U.S. are 39% more likely than older generations to prefer watching movies in cinema theatres. This suggests that traditional entertainment experiences still hold value for this generation.

Gen Alpha Has Access to 4.2 Streaming Platforms on Average

Gen Alpha households have access to an average of 4.2 streaming services, reflecting the abundance of digital content available to them at any time, ranging from Netflix and Disney+ to YouTube and more niche platforms.

Generation Alpha Technology and Digital Immersion 

Generation Alpha is the first generation to grow up completely surrounded by digital technology. From a young age, they are used to using smartphones, tablets, AI tools, and voice assistants like Alexa or Siri. Most start using these devices as early as age 6, and technology plays a big role in how they learn, talk to others, and have fun. This section shares key facts that show just how much technology is part of their everyday lives—both at home and in school.

Gen Alpha Gets First Mobile Device by Age 6 to 7

Most Generation Alpha kids get their first smartphone or tablet between the ages of 6 and 7, often even before starting school. This early use of technology plays a big role in how they think, learn, and connect with others.

Gen Alpha Spends 4 to 5 Hours Daily on Screens, More on Weekends

On average, Gen Alpha spends about 4 to 5 hours a day using screens, whether it’s a phone, tablet, computer, or smart TV. Screen time tends to go up on weekends and during school holidays.

Gaming and Social Media Dominate Digital Time

A large portion of Gen Alpha’s screen time is spent on gaming and scrolling through social media apps like TikTok, Snapchat, and Instagram. These platforms have become primary sources of entertainment and self-expression, particularly among teens.

Generation Alpha Starts Using AI Tools by Age 8

By age 8, many Generation Alpha kids have already been using AI in some form through educational apps, smart assistants, or video recommendations. AI has become a natural part of their learning and entertainment routines.

Teens Are Active Content Sharers on Social Media

Gen Alpha teens in the U.S. are more likely to document and post their lives on social media than previous generations.

• 11% of teens said sharing content makes them feel good.
• 19% said it helps them share their real experiences and struggles with others, indicating that social media is also used for emotional expression and connection.

75% of Gen Alpha Use Voice Tech Daily

Voice technology plays a central role in their digital interactions. Data reveals that approximately 75% of Generation Alpha children regularly use voice assistants, such as Amazon Alexa, Apple Siri, or Google Assistant, for tasks like asking questions, playing music, or controlling smart home devices.

Over 75% of Gen Alpha in Developed Nations Use Tablets for School Learning

In today’s educational setting, technology plays a key role in learning. More than 75% of children in developed countries use tablets at school, and they’ve become the go-to device for digital learning. These tablets are used for activities such as interactive lessons, educational games, submitting homework, and attending online classes, making learning more engaging and accessible.

Generation Alpha: Values, Attitudes, and Social Characteristics

Generation Alpha isn’t just growing up with technology, they’re also becoming more socially aware and responsible at an early age. Research shows that their values are strongly influenced by their families, schools, and what they see happening in the world.

Top Priorities for Gen Alpha: Family, Friends, and Well-Being

71% of Generation Alpha considers family, especially their parents, the most important part of life, making it their top priority. This highlights the strong emotional bond that Gen Alpha shares with their families and the significant influence that parents have on their values and decisions. 

Friends came in second with 43%, indicating that social connections are also important to them from a young age. Other priorities included happiness (31%), health (19%), and education (17%), reflecting a balanced view of well-being, relationships, and personal growth even in childhood.

Most Important Things	Percentage of Gen Alpha
Family	71%
Friends	43%
Happiness	31%
Health	19%
Education	17%

61% of Gen Alpha Say Helping Others Is Most Important

A recent survey shows that 61% of Generation Alpha children think that helping others is the most important thing in life. This shows that they are growing up with strong values like kindness, empathy, and caring for others, thanks to the support and teaching from parents, schools, and the media.

Gen Alpha Strongly Opposes Bullying and Unfairness

Generation Alpha is very aware of the importance of treating people kindly and fairly. Many schools now teach about bullying and how to stop it. As a result, most Gen Alpha kids don’t accept bullying and believe everyone should be treated with respect.

Generation Alpha Believes in Equality and Inclusion

Gen Alpha places a strong emphasis on fairness and inclusion. From a young age, they learn about equal rights for all people, including those of different genders, races, and identities. They are more likely than older generations to support diversity and want to see everyone treated with equal respect.

They Care About the Planet and Social Causes

Even at a young age, Gen Alpha shows interest in helping the planet and supporting good causes. Many of them are learning about climate change, animal protection, and sustainability. They are more likely to support brands and people who share their values and care about these things as well.

Generation Alpha Future Work and Career Outlook

Generation Alpha is likely to change the future workforce in massive ways. As technology, AI, and automation grow, many new jobs will be created that don’t exist today. With their strong values and comfort with technology, Gen Alpha is already starting to see work as something that should have meaning and make a difference.

65% of Gen Alpha Will Work in Jobs That Don’t Yet Exist

According to workforce trend forecasts, an estimated 65% or more of today’s Gen Alpha children will eventually work in jobs that do not currently exist. These could include roles in emerging fields such as AI ethics, climate tech, quantum computing, space economy, virtual health, and robotics design. The rise of automation and intelligent systems will eliminate some traditional roles while creating demand for new skill sets that align with innovation and adaptability.

Purpose-Driven Careers Will Be a Top Choice among Generation Alpha

Surveys and education trends reveal that many Gen Alpha kids are already drawn to careers that have a positive impact on the world. Jobs in healthcare, teaching, environmental science, and social work are especially appealing not just for their stability, but also because they align with values such as empathy, helping others, and protecting the planet. This shows how strongly this generation cares about making a difference.

Wrapping Up

Generation Alpha is emerging not only as the largest generation in history but also as one of the most influential, tech-savvy, and socially aware cohorts the world has ever seen. With nearly 2 billion individuals globally and 38.55 million in the U.S. alone, Gen Alpha are growing up with smartphones, artificial intelligence, streaming content, and smart classrooms, shaping how they learn, connect, and consume. With 71% valuing family most, 61% prioritizing helping others, and many expected to work in jobs that don’t yet exist, Gen Alpha is set to redefine the future. Their deep digital fluency and strong social values position them to become powerful drivers of change across education, work, and culture.