How Much Do TikTok Influencers Make? (2025 Data)
TikTok is currently one of the most popular social media platforms across the world. In 2025, TikTok continues to dominate the creator economy, offering influencers a wide range of income opportunities. While top-tier creators can earn over $100,000 per sponsored post, the average annual income is around $132,000 though most creators fall within the $15,000 [ ]
TikTok is currently one of the most popular social media platforms across the world. In 2025, TikTok continues to dominate the creator economy, offering influencers a wide range of income opportunities. While top-tier creators can earn over $100,000 per sponsored post, the average annual income is around $132,000 though most creators fall within the $15,000 to $25,000 range. Earnings on TikTok largely depend on factors like follower count, engagement rate, and the monetization methods used, such as brand partnerships, affiliate marketing, live gifts, the Creator Rewards Program, and TikTok Shop commissions. With a user base exceeding one billion and constantly evolving monetization features, TikTok has become a powerful platform where creators of all sizes can transform their content into consistent income. In this article, we’ll explore how much TikTok influencers earn on average, the different ways they make money, top-earning creators, and more.
How much money do TikTokers make?
TikTok influencer earnings can vary widely, but most creators earn less than $15,000 annually. In fact, around 48% of TikTok influencers fall in this lowest earning bracket, indicating that a large portion are either new, part-time, or still growing their audience. About 9% earn between $15,000 to $25,000, while smaller groups make slightly more. 7% earn up to $35,000 and 5% earn up to $50,000. A more lucrative jump is seen as 11% earn between $50,000 to $75,000, and 5% reach the $75,000 to $100,000 range. Only 6% make between $100,000 to $150,000, and a select 7% of top-tier influencers earn $200,000 or more annually. This data highlights the steep climb to the top, where only a small fraction of creators earn six figures or more.
| Salary | Percentage of TikTok Influencers |
| Less than $15,000 | 48% |
| Between $15,000 to $25,000 | 9% |
| Between $25,000 to $35,000 | 7% |
| Between $25,000 to $50,000 | 5% |
| Between $50,000 to $75,000 | 11% |
| Between $75,000 to $100,000 | 5% |
| Between $100,000 to $150,000 | 6% |
| $200,000 or more | 7% |
How Do TikTok Influencers Earn Money?
The influencer economy thrives on brand collaborations and direct audience engagement. While platforms like YouTube offer passive ad revenue, TikTok creators rely more heavily on active monetization strategies such as sponsored content, affiliate links, and virtual gifting. Here’s an in-depth look at how TikTok influencers are earning in 2025:
1. Brand Partnerships & Sponsored Posts
Brand deals are the primary income source for TikTok influencers. Since TikTok doesn’t share ad revenue the way YouTube does, brands pay creators flat fees to feature their products in videos. In the world of influencer marketing, creators are grouped into different tiers based on their follower count. This classification not only helps brands choose the right partners for their campaigns but also gives insight into how much influencers typically earn per post. Here’s a breakdown of each tier and the value they bring:
Nano Influencers (1,000–10,000 followers)
Nano influencers have the smallest audience but often the most engaged. Their tight-knit communities and genuine content make them ideal for brands targeting niche markets. Despite lower reach, their high trust levels can yield strong results for localized or grassroots campaigns. Earnings per post for Nano Influencers are typically $10 to $100.
Micro Influencers (10,000–50,000 followers)
Known for their focus on specific interests such as fitness, fashion, or tech, micro-influencers often enjoy strong audience trust and high engagement rates. They are particularly effective at driving conversions, with studies showing that 82% of consumers are likely to act on their recommendations. Earnings per post for Micro Influencers is approximately $100 to $500
Mid-Tier Influencers (50,000–500,000 followers)
This group combines a broad reach with consistent engagement and polished content. Mid-tier influencers are versatile—often partnering with both startups and major brands. They strike a balance between influence and accessibility, making them ideal for scalable campaigns. Earnings per post for Mid-Tier Influencers is roughly $500–$5,000
Macro Influencers (500,000–1 million followers)
With half a million to a million followers, macro influencers offer substantial exposure. They’re often considered digital celebrities within their niches and produce content with professional quality. Their large reach makes them suitable for brand awareness and national-level promotions. Brands work with them for Mass visibility, quality content, and established brand persona. Earnings per post for macro influencers is around $5,000–$10,000
Mega Influencers (1 million + followers)
At the top of the influencer pyramid are mega influencers—often celebrities or well-known public figures. Their vast audiences across platforms allow them to generate enormous brand exposure. While their engagement rates can vary, their influence is undeniable. Brands work with them for Maximum visibility, brand prestige, viral potential. Earnings per post is $10,000 to $1 million+, depending on fame.
| Influencers Tiers | Followers | Earnings per post |
| Nano-Influencers | 1,000 – 10,000 | $50 to $150 |
| Micro-Influencers | 10,000 – 50,000 | $150 to $500 |
| Mid-Tier Influencers | 50,000 – 500,000 | $500 to $5,000 |
| Macro-Influencers | 500,000 – 1 million | $5,000 to $10,000 |
| Mega-Influencers | 1 million + | $10,000 and upwards |
2. TikTok Creator Fund
The TikTok Creator Fund, launched in mid-2020, is TikTok’s official program designed to financially reward creators for producing engaging content. It aims to support creativity by compensating users based on the performance of their videos. Payouts are calculated based on several factors including video views, engagement, and content authenticity. On average, creators earn: $0.02 to $0.04 per 1,000 views. This equates to roughly $20–$40 per 1 million views
Eligibility Criteria: To qualify for the Creator Fund, creators must meet the following requirements:
- At least 10,000 followers
- A minimum of 100,000 video views in the past 30 days
- Be 18 years or older and based in an eligible country
3. Affiliate Marketing
Affiliate marketing enables creators to earn money by promoting products or services through unique, trackable links. When followers click these links and make a purchase, the creator earns a commission. Creators share affiliate links in their bio, video captions, or pinned comments. Earnings are typically based on a percentage of each sale generated through their link. Creators can participate in Brand-specific affiliate programs (e.g., fashion, tech, beauty brands). Some of the Affiliate networks are:
- Amazon Associates
- Etsy Affiliate Program
- ShareASale
- Impact
- Rakuten Marketing
While affiliate commissions are generally lower than sponsored brand deals, they can offer ongoing passive income, especially for creators with a strong niche audience and high conversion rates.
4. TikTok Live & Virtual Gifts
TikTok Live offers creators the opportunity to interact with their audience in real time. During these live sessions, viewers can show their appreciation by sending virtual gifts, which can later be converted into cash. Fans purchase virtual coins using real money. These coins are used to send gifts (like stickers or animations) during live streams. Creators receive “diamonds” in exchange for gifts, which can be cashed out through TikTok. Gifts vary widely in value, ranging from as little as $0.01 to as high as $562.48. However, most gifts are worth only a few cents, making it a modest income stream for most creators. Tools like Tikleap and other third-party platforms help creators monitor their daily earnings, gift transactions, and diamond balances.
Top Earning TikTok Influencers in 2025
In 2025, TikTok is still one of the biggest platforms for creators to grow their audience and build successful businesses. While many creators earn a small income, some top influencers are making millions each year through brand deals, sponsored posts, products, and content on other platforms. Whether they make funny videos, share daily life, review tech, or create music, these influencers have turned short videos into big success. The table below shows 11 of the highest-paid TikTok stars this year and how they make their money.
| Ranking | TikTok Influencer | Estimated Earning in 2025 |
| 1 | MrBeast | $85 million |
| 2 | Charli D’Amelio | $85 million |
| 3 | Dhar Mann | $45 million |
| 4 | Strokes Twins | $20 million |
| 5 | Khaby Lame | $20 million |
| 6 | Adam W | $15 million |
| 7 | Dixie D’Amelio | $14.6 million |
| 8 | Jake Paul | $13.6 million |
| 9 | Brent Rivera | $11 million |
| 10 | Marques Brownlee | $10 million |
1. MrBeast
MrBeast (Jimmy Donaldson) is the highest-earning TikTok influencer, making around $85 million with 114 million followers. Already a YouTube giant, his TikTok following has grown rapidly since 2022. He owns brands like Feastables and Beast Games. In early 2025, when TikTok faced a U.S. ban, he even expressed interest in buying the platform.
2. Dhar Mann
Dhar Mann, known for his moral-based short films on YouTube, has built a strong presence on TikTok with 15.9 million followers and estimated earnings of $45 million. His professional production team helps create viral story-driven videos across platforms.
3. Charli D’Amelio
Charli D’Amelio rose to fame with dance and lip-sync videos, becoming one of TikTok’s first superstars. With 114 million followers and $85 million in earnings, she’s worked with top brands like Prada and Dunkin’ and stars in a Hulu show with her sister, Dixie.
4. Stokes Twins
The Stokes Twins have built a loyal fanbase through challenge and prank videos. With 30.7 million followers and $20 million in earnings, they are also among YouTube’s most-subscribed creators and continue to grow fast on TikTok.
5. Dixie D’Amelio
Dixie, Charli’s older sister, has turned her TikTok fame into a music career. With 55.3 million followers and $14.6 million in earnings, she’s released a debut album and partnered with brands like Puma and Warner Bros.
6. Khaby Lame
Khaby Lame is the most-followed person on TikTok with 162.4 million followers and $20 million in earnings. He became famous for his silent, funny reaction videos and has landed brand deals with companies like State Farm and Hugo Boss.
7. Logan Paul
Logan Paul, a longtime YouTube creator, has found success on TikTok with 18.7 million followers and nearly $10 million in earnings. He promotes his energy drink brand Prime, hosts a podcast, and collaborates with the WWE.
8. Jake Paul
Jake Paul, known for his Disney past and now for boxing, has 18.4 million TikTok followers and earns around $13.6 million. He promotes his ventures like W Labs and the betting app Betr, using TikTok as a key marketing tool.
9. Marques Brownlee
Marques Brownlee, also known as MKBHD, is a popular tech reviewer. Though his TikTok following is smaller at 2.2 million, he earns about $10 million by working with tech brands and serving as Chief Creative Partner at Ridge.
10. Brent Rivera
Brent Rivera makes physical comedy videos that perform well on TikTok. With 50.1 million followers and $11 million in earnings, he’s collaborated with major companies like Hasbro and Activision.
Key Factors that influence TikTok Influencers Earnings
A TikTok influencer’s income depends on more than just having a large follower base. While reach is important, actual earnings are influenced by several other factors—such as audience engagement, content quality, niche, and chosen monetization methods. Below are the key elements that play a major role in determining how much a TikToker can earn:
- Follower Count and Audience Reach: A creator’s follower count serves as a foundational metric for potential earnings. The more followers you have, the more people see your videos. This makes you more appealing to brands. To qualify for TikTok’s Creator Rewards Program, you usually need at least 10,000 followers and 100,000 views in the last 30 days. A large following opens up more earning options but it’s not the only thing that matters.
- Engagement and Watch Time: A TikTok Influencer’s engagement rate which is likes, comments, shares, and especially watch time is even more important than just having followers. TikTok boosts videos that people interact with and watch for longer. More engagement means your content is likely to show up on the “For You” page, leading to more views and better income.
- Niche and Content Style: What you post about matters. Niches like beauty, tech, finance, fashion, and fitness tend to attract more brand deals and higher payments. Brands love creators who talk directly to their ideal customers. Also, TikTok rewards longer, high-quality, original videos, especially those over a minute long.
- Monetization Strategy: TikTok creators earn money through several different methods, each offering unique opportunities for income. The Creator Rewards Program pays creators based on video views and content quality, rewarding those who consistently produce engaging material. Brand deals are another major source of income, with sponsored posts bringing in significant earnings depending on a creator’s reach and engagement rate. During live streams, fans can send virtual gifts or subscribe, providing creators with direct support. Choosing the right combination of these monetization strategies can greatly boost a creator’s overall income.
- Audience Location: Where your viewers are located matters. Creators with a large audience in countries like the U.S., U.K., and parts of Europe tend to earn more, as advertisers in these regions spend more money.
- Content Quality and Originality: Well-edited, creative, and original videos do better on TikTok. These kinds of videos get more views, more engagement, and are more likely to be rewarded by TikTok’s algorithm and monetization programs.
Wrapping Up
The earning of TikTok influencers in 2025 depends on a mix of factors such as follower count, engagement rates, content quality, and monetization strategy. While only a small percentage reach six-figure incomes through brand deals and viral posts, many creators earn steady income through a combination of affiliate marketing, live streams, TikTok Shop, and the Creator Rewards Program. With more than a billion users and expanding earning features, TikTok continues to be a powerful platform for creators looking to turn their passion into profit. Whether you’re a micro-influencer or aiming for mega status, there’s real income potential for those who stay consistent, strategic, and creative.
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DataLook Team
Content Team at DataLook.io
Our team of AI researchers, data scientists, and industry experts bring you the latest insights and trends in artificial intelligence and data science.