Number Of Threads Users (2025)
Threads has surpassed 380 million registered users worldwide in 2025, establishing itself as one of the fastest-growing social media platforms in history. It reached 100 million users within just 4 days and 6 hours of its launch, a record-breaking feat and continued to grow rapidly following its European expansion in late 2023. This surge was [ ]
Threads has surpassed 380 million registered users worldwide in 2025, establishing itself as one of the fastest-growing social media platforms in history. It reached 100 million users within just 4 days and 6 hours of its launch, a record-breaking feat and continued to grow rapidly following its European expansion in late 2023. This surge was reflected in app downloads, monthly active users (MAUs), and daily activity. Despite users spending just 3 minutes per day on average, the app’s concise, text-first format has carved out a niche in the competitive social media space. Popular particularly among younger users and in countries like India and the U.S., Threads’ growth highlights its rising global relevance and cultural impact. In this article, we are going to take an in-depth look at the number of threads users in 2025, user demographics, monthly active users, and more.
How Many Threads Users Are There?
As of July 2025, Threads boasts a user base of over 380 million registered users worldwide, reflecting its rapid growth and increasing popularity as a social media platform.
Threads reached a milestone of 100 million users in just 4 days and 6 hours after launch. Since then, the platform has doubled its user base, adding another 100 million users in a short span. A significant surge occurred in December 2023, when Threads experienced a sharp month-over-month increase in new users, driven by its launch in the European Union. Unlike other regions, EU users could register for Threads without linking their Instagram account, boosting accessibility and adoption.
This momentum was also reflected in app store rankings. Threads secured the fourth spot globally in December 2023, surpassing platforms like YouTube and Instagram with 12 million downloads that month.
| Total Users | Time Since Launch | Date |
| 1 million | 1 hour | July 6, 2023 |
| 2 million | 2 hours | July 6, 2023 |
| 5 million | 4 hours | July 6, 2023 |
| 10 million | 7 hours | July 6, 2023 |
| 30 million | 1 day 10 hours | July 7, 2023 |
| 70 million | 2 days 10 hours | July 8, 2023 |
| 100 million | 4 days 6 hours | July 10, 2023 |
Threads Monthly Active Users 2025
As of January 2025, Threads has reached 320 million monthly active users (MAUs), marking a significant and steady growth trajectory since late 2023. In October 2023, the platform reported 100 million MAUs, which rose to 130 million by February 2024 and 150 million by April 2024. This momentum continued through mid-2024, with 175 million users in July and a sharp rise to 200 million in August. By November and December 2024, Threads surged further to 275 million and 300 million MAUs, respectively. The platform’s consistent month-over-month user growth highlights its increasing global adoption and strengthening position in the social media landscape.
| Date | Monthly Active Users |
| October 2023 | 100 million |
| February 2023 | 130 million |
| April 2024 | 150 million |
| July 2024 | 175 million |
| August 2024 | 200 million |
| November 2024 | 275 million |
| December 2024 | 300 million |
| January 2025 | 320 million |
Threads Surpasses 33 Million Daily Active Users
As of the latest data, Threads has over 33 million daily active users (DAUs). At launch, the platform recorded 41.79 million DAUs, which increased to 49.4 million on the second day, showcasing an explosive start. However, user engagement dropped significantly within weeks. By July 14, 2023, daily active users fell to 23.6 million, marking a 52% decline from its second-day peak.
The downward trend continued, and by the end of 2023, DAUs had dropped to 10.3 million, representing a 79% decline from its highest point. Despite the early volatility, Threads has since shown signs of recovery, with current DAUs rising back to over 33 million, indicating renewed user interest and platform engagement.
Threads Users Spend Just 3 Minutes Daily on Average
Threads users currently spend just 3 minutes per day on the platform on average. In comparison, its main competitor, X (formerly Twitter), sees significantly higher user engagement, with 245 million active users spending an average of 34 minutes daily on the app.
The average user on Threads spends approximately 34 minutes per month on the platform. Users interact with the app around 20 times per month, suggesting a moderate but consistent level of engagement.
Users spend an average of 1 minute and 41 seconds per session on the Threads app
As of 2025, the average session duration on Threads is approximately 1 minute and 41 seconds. While this figure is shorter compared to platforms like Instagram or TikTok, it reflects Threads’ design as a lightweight, text-first social app focused on quick interactions rather than prolonged content consumption. This session length indicates a pattern of frequent but brief check-ins, aligning with its purpose as a micro-conversation platform. The platform has seen consistent engagement particularly among younger users, with peak usage during morning and evening hours, suggesting it serves as a casual, low-commitment social experience in users’ daily routines.
Threads Users by Gender
As of 2025, the gender distribution on Threads shows a significant skew towards male users, who make up 68% of the platform’s user base. In contrast, female users account for 32%, highlighting a notable gender gap in engagement on the platform.
| Gender | Threads Users |
| Male | 68% |
| Female | 32% |
Threads Users by Age Group
The majority of Threads users fall within the 25 to 34 age group, making up 31.06% of the platform’s user base. This is followed by users aged 18 to 24, who account for 23.65%. Together, these two groups represent more than half of all Threads users, indicating the platform’s strong appeal among younger adults. Users aged 35 to 44 make up 19.15%, while those in the 45 to 54 range account for 12.82%. Usage gradually decreases in older age groups, with 8.44% of users aged 55 to 64 and only 4.88% aged 65 and above.
| Age Group | Threads Users |
| 18 to 24 | 23.65% |
| 25 to 34 | 31.06% |
| 35 to 44 | 19.15% |
| 45 to 54 | 12.82% |
| 55 to 64 | 8.44% |
| 65+ | 4.88% |
Threads Surpassed 2 Million Sign-Ups in Just Two Hours After Launch
According to a post by Mark Zuckerberg, founder of Meta, over 2 million users signed up for the Threads app within just two hours of its launch on July 5, 2023. By the following day, July 6, Zuckerberg shared another update announcing that Threads had already surpassed 30 million users. This rapid surge in user sign-ups made Threads the fastest-growing social media platform in history.
The table below highlights how long it took various major platforms to reach 100 million users, showcasing Threads’ record-breaking growth speed in comparison to others:
| Platform | Time Required to Reach 100 Million Users | Industry |
| Threads | 2 days | Social Media |
| ChatGPT | 2 months | Chatbot |
| TikTok | 9 months | Social Media |
| YouTube | 18 months | Social Media |
| 30 months | Social Media | |
| 54 months | Social Media | |
| 60 months | Social Media | |
| Spotify | 132 months | Music Streaming |
| Netflix | 216 months | Entertainment |
Threads App Downloads
Threads had a strong start with 73.14 million downloads in July 2023, the month it launched. After that, downloads dropped each month, falling to 25.06 million in August, 20.87 million in September, and 12.58 million in November. In December 2023, downloads picked up again, reaching 35.78 million, possibly because of its launch in more countries like those in the European Union. This upward trend continued in 2024, with 30.74 million downloads in January, 26.11 million in February, and 27.98 million in March, showing growing interest in the app again.
| Date | App Downloads |
| July 2023 | 73.14 million |
| August 2023 | 25.06 million |
| September 2023 | 20.87 million |
| October 2023 | 13.18 million |
| November 2023 | 12.58 million |
| December 2023 | 35.78 million |
| January 2024 | 30.74 million |
| February 2024 | 26.11 million |
| March 2024 | 27.98 million |
Threads App Download by Country
Threads has seen the highest number of app downloads from India, which accounts for 19% of its total global downloads. The United States follows with 13%, showing strong adoption in North America. Brazil ranks third at 7%, while Turkey, Indonesia, Japan, and Mexico contribute 5%, 4.6%, 4.2%, and 3.8% respectively. This data highlights Threads’ growing popularity across diverse regions, particularly in Asia and the Americas.
| Country | Percentage of downloads |
| India | 19% |
| United States | 13% |
| Brazil | 7% |
| Turkey | 5% |
| Indonesia | 4.6% |
| Japan | 4.2% |
| Mexico | 3.8% |
Most Followed Threads Accounts 2025
As of 2025, the most followed accounts on Threads reflect a mix of global celebrities from sports, music, film, and digital entertainment. Leading the chart is Brazilian football star Neymar, with 21.5 million followers, followed closely by pop icon Selena Gomez at 19.3 million. Social media moguls Kylie Jenner and Kim Kardashian claim the third and fourth spots with 16.9 million and 15.6 million followers, respectively.
Music sensations Taylor Swift and Jennifer Lopez follow closely, both boasting over 13 million followers. Latin pop star Shakira ranks seventh with 11.7 million, while Hollywood star Will Smith and YouTube giant MrBeast hold the eighth and ninth positions. Rounding off the top ten is Miley Cyrus, maintaining a strong digital presence with 10.3 million followers.
| Rank | Account | Total Threads Followers |
| 1 | Neymar | 21.5 million |
| 2 | Selena Gomez | 19.3 million |
| 3 | Kylie Jenner | 16.9 million |
| 4 | Kim Kardashian | 15.6 million |
| 5 | Taylor Swift | 13.7 million |
| 6 | Jennifer Lopez | 13.6 million |
| 7 | Shakira | 11.7 million |
| 8 | Will Smith | 10.8 million |
| 9 | MrBeast | 10.4 million |
| 10 | Miley Cyrus | 10.3 million |
Threads Content Sharing Trends
In 2025, Threads continues to emphasize on conversational content, with text-only posts accounting for 63% of all activity on the platform. Photo posts make up 25%, adding visual variety while still keeping the focus on short-form expression. Celebrity influence drives around 12% of the content engagement, highlighting the role of public figures in shaping trends and user interactions. Additionally, the platform has seen the rise of organized discussions through over 50 million topic tags, indicating a growing interest in themed conversations and niche communities. These trends reflect Threads’ identity as a platform centered around quick, meaningful exchanges rather than heavy media consumption.
| Metric | Percentage |
| Text-only posts | 63% |
| Photo posts | 25% |
| Celebrity Influence | 12% |
| Topic Tags | 50M + |
Wrapping Up
Threads has experienced rapid and impressive growth since its launch, surpassing 380 million users and quickly becoming one of the leading social media platforms. Its simple, text-based design appeals especially to younger users, making it easy to check in and share thoughts throughout the day. With a steady increase in monthly users and strong adoption in countries like India and the U.S., Threads is proving its ability to stay relevant in the fast-changing world of social media. If this momentum continues, Threads could play an even larger role in how people connect and communicate online.
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DataLook Team
Content Team at DataLook.io
Our team of AI researchers, data scientists, and industry experts bring you the latest insights and trends in artificial intelligence and data science.