Top Searches on YouTube (July 2025)

In May 2025, YouTube remained the epicenter of global digital engagement, with billions of users turning to the platform for entertainment, education, news, and inspiration. ASMR remains the top search with an impressive 53 million monthly searches. These searches showcase what the world is watching, listening to, and talking about.

From viral trends and breakout creators to evergreen categories like music, gaming, and ASMR, these search terms reveal not just user preferences but also cultural moments and shifting online behaviors.In this article we are going to take a look at the top 100 searches on YouTube globally as of July 2025 and learn about what users are most curious about, the creators and trends driving engagement, and  most popular content categories. 

Top 100 Searches On YouTube Worldwide 2025

As of the latest global data, ASMR leads the list of the top 100 most searched terms on YouTube worldwide, with a staggering 53 million monthly searches, reflecting the genre’s immense popularity for relaxation and sensory content. Kendrick Lamar follows with 26 million searches, driven by his strong fanbase and recent music releases. Universal entertainment interests dominate the list with terms like Karaoke and Trump each drawing 22 million searches, alongside general queries such as Song and APT, both at 21 million. Popular creators like MrBeast (21 million) and musical keywords like Music (20 million), Bruno Mars (19 million), and Bad Bunny (18 million) also feature prominently, showcasing YouTube’s blend of music, personalities, and trending topics as the platform’s most sought-after content.

Ranking	Keyword	Search Volume
1	ASMR	53 million
2	Kendrik Lamar	26 million
3	Karaoke	22 million
4	Trump	22 million
5	Song	21 million
6	APT	21 million
7	MrBeast	21 million
8	Music	20 million
9	Bruno Mars	19 million
10	Bad Bunny	18 million
11	Not like us	17 million
12	Poppy Playtime	17 million
13	Die with a smile	17 million
14	Samay Raina	16 million
15	Songs	15 million
16	Batang Quiapo	15 million
17	Minecraft	14 million
18	Kingdom Come Deliverance	14 million
19	India	14 million
20	phonk	14 million
21	lofi	13 million
22	Real Madrid	13 million
23	musica	12 million
24	DeepSeek	12 million
25	The Weekend	12 million
26	NBA	12 million
27	Eminem	12 million
28	Coryxkenshin	12 million
29	WWE	11 million
30	Aaj Tak	11 million
31	iShowspeed	11 million
32	podcast	11 million
33	Linkin Park	11 million
34	Cocomelon	10 million
35	TMKOC	10 million
36	Billie Eilish	10 million
37	Lady Gaga	10 million
38	Asmongold	10 million
39	Drake	10 million
40	Sigma boy	10 million
41	Marvel Rivals	9.8 million
42	Garam dan madu	9.7 million
43	Super Bowl	9.3 million
44	Ducky Bhai	9.2 million
45	GTA	9.2 million
46	Windah Basudara	9.1 million
47	peliculas completas en español	9 million
48	Marilag	9 million
49	Sidemen	8.9 million
50	YouTube	8.6 million
51	Speed	8.5 million
52	Valorant	8.5 million
53	Markiplier	8.2 million
54	movie	8.1 million
55	TN	8.1 million
56	YB	8 million
57	Fortnite	8 million
59	Blue Yung Kai	7.9 million
60	Blue	7.7 million
61	Caze TV	7.6 million
62	Grammys	7.6 million
63	Michael Jackson	7.5 million
64	Squid Game	7.4 million
65	Fantastic Four	7.4 million
66	dj	7.3 million
67	salsa	7.3 million
68	Ranveer Allahbadia	7.3 million
69	c	7.3 million
70	Avowed	7.2 million
71	movies	7.2 million
72	UFC	7.2 million
73	news	7.1 million
74	Roblox	7.1 million
75	Stand up comedy	7.0 million
76	Hanuman Chalisa	7.0 million
77	Dhruv Rathee	6.8 million
78	Central Cee	6.8 million
80	Solo Leveling	6.8 million
81	Sanam Teri Kasam	6.7 million
82	Taylor Swift	6.7 million
83	Alanzoka	6.5 million
84	Kanye West	6.5 million
85	mukbang	6.4 million
86	Fede Vigevani	6.4 million
87	Doechii	6.4 million
88	abracadabra	6.3 million
89	Meem se mohabbat	6.3 million
90	Super Bowl	6.2 million
91	Sabrina Carpenter	6.2 million
92	Baby Shark	6.2 million
93	Techno Gamerz	6.1 million
94	Bhojpuri song	6.1 million
95	Jurassic World Rebirth	6.1 million
96	Elon Musk	6.1 million
97	Justin Bieber	6.1 million
98	trailer	6.0 million
99	Luther	6.0 million
100	Shakira	6.0 million
80	Coldplay	5.9 million

Top 50 Most Subscribed YouTube Channels

As of the most recent rankings, MrBeast holds the top spot among YouTube creators with an impressive 395 million subscribers and over 82.6 billion views, thanks to his viral challenge videos and generous giveaways. Trailing in second place is T‑Series, India’s powerhouse music label and film studio, which commands 294 million subscribers and an astonishing 296.7 billion total views, fueled by its vast library of Bollywood songs and trailers. In third position is Cocomelon Nursery Rhymes, with 193 million subscribers and 202 billion views, demonstrating the enduring global appetite for children’s educational and musical content. The following table showcases top 50 most subscribed YouTube Channels in 2025:

Rank	Channel	Subscribers	Views
1	MrBeast	395 million	82.63 billion
2	T-Series	294 million	296.74 billion
3	Cocomelon – Nursery Rhymes	193 million	201.98 billion
4	SET India	183 million	177.32 billion
5	Vlad and Niki	140 million	107.07 billion
6	Kids Diana Show	134 million	115.01 billion
7	Like Nastya	127 million	112.47 billion
8	Stokes Twins	125 million	22.33 billion
9	Zee Music Company	117 million	77.51 billion
10	PewDiePie	110 million	29.54 billion
11	WWE	109 million	94.55 billion
12	김프로 KIMPRO	105 million	75.62 billion
13	Goldmines	104 million	30.1 billion
14	Sony SAB	101 million	129.21 billion
15	Blackpink	96.6 million	38.38 billion
16	ChuChu TV Nursery Rhymes & Kids Songs	96.2 million	54.93 billion
17	Alan’s Universe	91.8 million	51.4 billion
18	ZEE TV	90 million	103.31 billion
19	Baby Shark – Pinkfong Kids’ songs & Stories	81.6 million	49.74 billion
20	5-minute crafts	81 million	28.13 billion
21	BANGTAN TV	80.3 million	25.02 billion
22	Colors TV	80.3 million	79.95 billion
23	A4	79.1 million	32.97 billion
24	ZAMZAM ELECTRONICS TRADING	77.4 million	37.9 billion
25	HYBE LABELS	77.1 million	39.28 billion
26	T-Series Bhakti Sagar	76.1 million	39.89 billion
27	Justin Bieber	75.3 million	34.52 billion
28	Tips Official	75.3 million	46.97 billion
29	UR · Cristiano	75 million	841.33 million
30	Toys and Colors	75 million	94.19 billion
31	Aaj Tak	72.4 million	39.39 billion
32	KL BRO Biju Rithvik	72.2 million	67.9 billion
33	Shemaroo Filmi Gaane	72 million	32.34 billion
34	Infobells – Hindi	69.6 million	42.45 billion
35	El Reino Infantil	68.9 million	67.03 billion
36	Mark Rober	68 million	11.96 billion
37	HAR PAL GEO	67.9 million	71.24 billion
38	Canal KondZilla	67.7 million	39.36 billion
39	Fede Vigevani	67.1 million	20.62 billion
40	Wave Music	65.5 million	45.37 billion
41	Sony Music India	65.5 million	35.34 billion
42	YRF	65.4 million	47.85 billion
43	EminemMusic	64.8 million	33.92 billion
44	Movieclips	64.1 million	65.8 billion
45	Topper Guild	64 million	23.26 billion
46	Alejo Igoa	64 million	23.09 billion
47	ARY Digital HD	63 million	64.42 billion
48	YOLO AVENTURAS	62 million	22.79 billion
49	Dude Perfect	61.1 million	18.88 billion
50	Taylor Swift	61 million	39.26 billion

Top YouTube Search Trends By Category

YouTube’s search trends in May 2025 reveal what truly captivates global audiences across different content categories. From music and gaming to real-world events, users are turning to the platform not only for entertainment but also for information, creativity, and cultural engagement. Each category reflects shifting interests, viral moments, and the evolving ways people consume digital content. Here’s a breakdown of the top search trends by category.

1. Music

Music remains at the heart of YouTube’s global search behavior, with keywords like “song” (21M searches), “music” (20M), and “karaoke” (22M) dominating user queries. Notably, the term “Mangu” surged to 28 million searches, hinting at a viral sensation or culturally resonant track. Niche genres like “lofi” (13M) and sound-driven categories like “ASMR” (53M) further reflect the platform’s diverse music audience. YouTube Shorts amassing 70 billion daily views—have become a powerful engine for music discovery, helping regional tracks and emerging artists gain global exposure. This data underscores YouTube’s pivotal role not just in music consumption, but in shaping music culture worldwide.

Keywords	Global Searches
Karaoke	22 million
Song	21 million
Music	20 million
Mangu	28 million
ASMR (often music/sound-based)	53 million
Lofi	13 million

2. Creator-Led Content

Individual creators remain at the forefront of YouTube’s cultural impact, commanding loyal fan bases and shaping digital trends. In May 2025, personalities like MrBeast (21M searches) and iShowSpeed (11M) continued to attract huge audiences through viral challenges and livestreams. Regional creators like Samay Raina also saw significant traction with 16 million searches, reflecting the rise of localized creator influence. Interestingly, Kendrick Lamar topped the list with 26 million searches blurring the line between artist and creator.

Creators	Global Searches
Kendrik Lamar	26 million
MrBeast	21 million
Samay Raina	16 million
iShowspeed	11 million

3. Gaming 

Gaming continues to hold a powerful presence on YouTube, with massive global interest in titles like Minecraft (14M searches), GTA (9.2M), Fortnite (8M), and Roblox (7.1M). User-generated experiences such as Blox Fruits which alone saw 11 million searches—highlight how platforms like Roblox have grown into vast creative ecosystems. Legacy franchises like Minecraft and GTA maintain momentum not just through gameplay, but through rich communities producing lore content, fan theories, and animations. Meanwhile, newer titles such as Poppy Playtime Chapter 4 and Elden Ring: Nightreign are drawing strong engagement, reinforcing the shift toward story-driven and community-powered gaming content on YouTube.

Gaming Keywords	Global Searches
Minecraft	14 million
GTA	9.2 million
Roblox	7.1 million
Fortnite	8 million

4. Real-World Events

YouTube continues to be a vital space for engaging with real-world events and current affairs. In May 2025, search terms like Trump (22M searches) and news (7.1M) reflected users’ strong interest in political developments and global headlines. Indian news outlet Aaj Tak saw an impressive 72.4 million searches, underscoring the platform’s role as a go-to source for regional and international news. These figures highlight how YouTube is not just an entertainment hub but also a real-time reflection of the world’s most pressing conversations.

Keywords	Global Searches
Trump	22 million
news	7.1 million
Aaj Tak	72.4 million

YouTube User Demographics 2025

As of February 2025, YouTube boasts 2.74 billion monthly active users worldwide, reaffirming its position as the largest video-sharing platform globally.

• India tops the chart with 491 million users, followed by the United States (253 million), Brazil (144 million), and Indonesia (143 million).
• Globally, the gender distribution skews slightly male: 54% male vs. 46% female. In contrast, the U.S. presents a near-even split with 50.2% female and 49.8% male users.
• By age group, men aged 25–34 form the largest demographic segment, making up 12% of the global user base. Women in the same age bracket account for 9.7%.
• In the 35–44 age group, men represent 10.1%, while women contribute 8.4% of total users.
• In terms of market penetration, Saudi Arabia leads with a 95.8% YouTube penetration rate, followed by Israel (93.3%) and Singapore (91.8%) highlighting key regions where YouTube usage is nearly universal.

YouTube’s Top Channel Trends: Key Statistics & Insights

Children’s Content is the most popular category in YouTube

Among the top 50 most-subscribed YouTube channels, kids’ content maintains a powerful foothold. Channels such as Cocomelon, Kids Diana Show, Vlad and Niki, Like Nastya, ChuChu TV, and Pinkfong collectively amass over 771 million subscribers, accounting for more than 15% of total subscribers across the top 50. This dominance underscores the evergreen demand for family-friendly and child-focused programming on digital platforms.

40% of the top 50 channels are individual creators or personality-driven channels

A closer look at the channel ownership reveals that about 40% of top-performing channels are run by independent creators or personality-driven figures like MrBeast, PewDiePie, and Mark Rober. The remaining 60% are owned by corporations or brands, such as Sony, Zee, and T-Series. This balance indicates that both creator-driven and institutional content strategies are viable paths to success, though they typically differ in scale and content cadence.

T-Series Outpaces MrBeast by Billions

T-Series and MrBeast offer a compelling contrast in platform influence. While MrBeast leads in Western pop culture and commands a massive 395 million subscribers, India-based music label T-Series trails with 294 million. However, T-Series has achieved a staggering 297 billion total views, nearly 4x more than MrBeast 83 billion, indicating that volume-driven, repeatable content from media brands can outperform even the most beloved individual creators in overall watch time.

Hindi ranks as the second most popular language worldwide among top channels

Though English still dominates YouTube’s global scene, Hindi ranks as the second most prevalent language among the top 50 channels. At least 9 of these top channels primarily produce content in Hindi, reflecting India’s rapid growth as a digital superpower and the global influence of regional languages.

Quality vs. Quantity: Two Winning Models

Content output among top channels varies drastically. For instance, Mark Rober, known for high-effort educational entertainment, has published only around 210 videos, yet boasts 68 million subscribers and an impressive 323,000 subscribers per video. On the other hand, channels like SET India and Zee TV have uploaded over 150,000 videos each, relying on continuous high-volume production. This shows that both slow-crafted content and bulk production can generate massive audiences depending on the niche and strategy.

Edutainment Gaining Traction

Educational entertainment, or “edutainment,” has carved out a strong presence. Channels like 5-Minute Crafts and Mark Rober prove that audiences value both learning and engagement. Mark Rober, in particular, combines science with storytelling to create viral content, achieving standout performance with a lean library of videos.

Wrapping Up 

The top YouTube searches in May 2025 offer more than just a list of popular terms; they reflect a dynamic and ever-evolving digital culture. With ASMR leading the chart at 53 million monthly searches, it’s clear that viewers are seeking not only entertainment but also sensory and emotional experiences. Whether it’s viral keywords like “Die with a smile”, beloved personalities such as MrBeast and Samay Raina, or gaming giants like Minecraft and GTA, the diversity in search trends showcases YouTube’s role in amplifying voices and trends across borders. Meanwhile, the growth of regional content, including Hindi-language channels and creators from India and beyond, signals the platform’s expanding reach into local cultures. As user behavior continues to shift, these insights help us understand the content that shapes conversations, builds communities, and defines the pulse of the online world.