TikTok User Age, Gender, Demographics (2025)
In 2025, TikTok continues to dominate the global social media landscape with a diverse and rapidly growing user base. The platform’s appeal spans across age groups, but it remains especially popular among younger audiences, with the majority of users under the age of 30. Gender distribution is relatively balanced, though slightly skewed toward female users [ ]
In 2025, TikTok continues to dominate the global social media landscape with a diverse and rapidly growing user base. The platform’s appeal spans across age groups, but it remains especially popular among younger audiences, with the majority of users under the age of 30. Gender distribution is relatively balanced, though slightly skewed toward female users in many regions. TikTok’s global reach is also reflected in its wide demographic spread, attracting users from various cultural, economic, and geographic backgrounds. In this article, we are going to take a look at TikTok User age, gender, and demographic trends in 2025 to better understand who’s using the platform and how different groups engage with content on TikTok.
Top TikTok Statistics
In this section, we have highlighted some impressive numbers showcasing TikTok’s global dominance from massive download milestones to its growing market valuation and user preferences.
TikTok Has Surpassed 5.48 Billion Downloads
Available on both iOS and Android, TikTok has been downloaded over 5.48 billion times worldwide, solidifying its place as a global digital powerhouse.
TikTok was valued at over $110 Billion in 2025
TikTok’s market valuation skyrocketed to over $110 billion in 2025, showcasing strong investor confidence and its powerful position in the social media landscape.
TikTok was the Most Downloaded App of 2024
TikTok topped the global download charts in 2024 with 773 million installs, outperforming platforms like Instagram. However, in 2025, ChatGPT took the lead as the most downloaded app.
TikTok Users by Gender
As of the latest data, TikTok’s user base is slightly more female-dominated, with women accounting for 56.2% of all users, while men make up 43.8%. This gender distribution highlights the platform’s broad appeal across both demographics, though it suggests a stronger engagement or presence among female users. The data reflects TikTok’s success in attracting a diverse audience through a wide variety of content that resonates particularly well with young women, including lifestyle, beauty, dance, and fashion trends.
| Gender | Percentage of Users |
| Female | 56.2% |
| Male | 43.8% |
TikTok Users by Age Group
TikTok’s U.S. audience is predominantly young adults, with 25% of users aged 18 to 24 and 35% aged 25 to 34, together making up a majority 60% of the platform’s American users. The platform’s reach extends into middle adulthood as well, with 19% in the 35 to 44 bracket and 13% in the 45 to 54 range. Notably, even older demographics are engaging with TikTok 14% of users are 55 or older, highlighting its broad and multigenerational appeal
| Age Group | Proportion of US TikTok Users |
| 18 to 24 | 25% |
| 25 to 34 | 35% |
| 35 to 44 | 19% |
| 45 to 54 | 13% |
| 55+ | 14% |
Gen Z TikTok Users 2025
Gen Z’s presence on TikTok has surged dramatically over the past several years, starting at 19.8 million in 2019 and nearly tripling to 48.8 million by 2025. The platform saw its fastest expansion between 2019 and 2021 doubling from 19.8 million to 37.3 million as Gen Z flocked to its short-form video format. Growth continued at a steady pace through 2024 with 48.3 million users, before slightly tapering to 48.8 million in 2025, suggesting that the user base is nearing saturation among this demographic.
| Year | TikTok Users |
| 2019 | 19.8 million |
| 2020 | 29.5 million |
| 2021 | 37.3 million |
| 2022 | 41.4 million |
| 2023 | 45 million |
| 2024 | 48.3 million |
| 2025 | 48.8 million |
TikTok Monthly Active Users
TikTok’s monthly active user (MAU) base has experienced remarkable growth from 500 million in 2019 to 600 million in 2020, and surging past the 1 billion mark by 2021. The platform maintained steady growth post‑pandemic, reaching around 1.04 billion by early 2024. As of 2025, TikTok supports approximately 1.69 billion MAUs, securing its position as the world’s fifth-largest social media platform. This surge reflects both the app’s deepening global penetration and the natural deceleration of growth as it approaches household saturation.
| Year | Monthly Active Users |
| 2019 | 500 million |
| 2020 | 600 million |
| 2021 | 1 billion |
| 2024 | 1.04 billion |
| 2025 | 1.69 billion |
TikTok Average Monthly Time By Country 2025
In 2025, Finland leads the world in TikTok usage, with users spending an average of 54 hours and 37 minutes per month on the app for nearly two full days. Close behind are Bulgaria (46h 9m) and Croatia (45h 35m), reflecting high engagement across parts of Europe. Chile (45h 30m) and Mexico (45h 25m) also rank among the top five, showcasing TikTok’s growing dominance in Latin America. Meanwhile, users in Indonesia (44h 54m) and Austria (43h 55m) spend well over 40 hours monthly, closely followed by the United States (43h 53m). Rounding out the top 10 are Malaysia (42h 53m) and Romania (42h 19m).
| Rank | Country | Average monthly Time 2025 |
| 1 | Finland | 54 hours and 37 minutes |
| 2 | Bulgaria | 46 hours and 9 minutes |
| 3 | Croatia | 45 hours and 35 minutes |
| 4 | Chile | 45 hours and 30 minutes |
| 5 | Mexico | 45 hours and 25 minutes |
| 6 | Indonesia | 44 hours and 54 minutes |
| 7 | Austria | 43 hours and 55 minutes |
| 8 | USA | 43 hours and 53 minutes |
| 9 | Malaysia | 42 hours and 53 minutes |
| 10 | Romania | 42 hours and 19 minutes |
TikTok Average Monthly Sessions
In terms of user engagement, Finland leads globally with an impressive 587.7 average monthly TikTok sessions per user, followed closely by Austria (552.3) and Croatia (521.7). Eastern European countries show particularly high engagement, with Bulgaria (489.1) and Romania (481.1) rounding out the top five. Latin America and Asia also make a strong showing, with Chile (458.3) and Indonesia (436.5), respectively. Other high-ranking countries include Sweden (455.3), Israel (451.5), and Ireland (421.6). These figures underscore TikTok’s deep integration into daily routines across diverse global markets, especially in Europe, where session frequency is notably high.
| Rank | Country | Average Monthly TikTok Sessions |
| 1 | Finland | 587.7 |
| 2 | Austria | 552.3 |
| 3 | Croatia | 521.7 |
| 4 | Bulgaria | 489.1 |
| 5 | Romania | 481.1 |
| 6 | Chile | 458.3 |
| 7 | Sweden | 455.3 |
| 8 | Israel | 451.5 |
| 9 | Indonesia | 436.5 |
| 10 | Ireland | 421.6 |
TikTok User Behavior Statistics
The First 3 Seconds Matter Most
TikTok users are instantly captivated 63% of successful ads on the platform deliver their core message within the first three seconds. According to TikTok’s internal strategies, these fast-paced ads consistently receive the highest engagement rates.
Reaction Videos Are Hugely Popular
Creating reaction content is a major trend. A Global Web Index survey revealed that 41% of TikTok users have uploaded at least one reaction video, showcasing the platform’s emphasis on interactive and response-driven content.
Users Regularly Follow New Creators
Engagement remains high, even among casual users. The same survey found that 63% of TikTok users follow at least one new account every month highlighting a strong culture of discovery and connection.
TikTok Users Prefer Fun and Entertaining Videos
TikTok thrives on humor and entertainment. Most users say they use the app primarily for funny or engaging content, making entertainment the top reason for both viewing and sharing videos on the platform.
TikTok Beats YouTube in Watch Time
According to AppAnnie, TikTok has surpassed YouTube in terms of average watch time per user. Thanks to its quick, bite-sized video format, TikTok keeps users engaged longer and more frequently, a major reason why marketers are increasingly shifting budgets from YouTube to TikTok.
Nearly Half of TikTok Users Have Uploaded a Duet
Duets are a staple of TikTok culture, allowing users to creatively respond to or build on existing videos. An impressive 43% of users have posted a duet at least once, showing just how much users enjoy collaborative content.
54% of TikTok Users Have Commented on a Video
Commenting is the most common form of interaction on TikTok. According to Global Web Index, 54% of users have commented on a video and that number is expected to grow as user interaction deepens.
Most Popular TikTok Creators by Age Group
The majority of TikTok creators belong to the younger age groups, with the platform being most popular among users aged 18 to 24, who make up 52.83% of all creators. This is followed by the 13 to 17 age group at 18.67%, indicating that over 70% of TikTok creators are under the age of 25. Creators aged 25 to 34 account for 15.03%, showing moderate participation from young adults. In contrast, creator activity significantly declines with age: only 2.75% are aged 35 to 44, 1.65% fall within the 45 to 54 range, and a mere 0.36% are 55 or older. Interestingly, 8.7% of creators are reportedly under the age of 13, despite age restrictions, highlighting the platform’s strong appeal among the youngest internet users.
| Age Group | Proportion of TikTok Creators |
| Under 13 | 8.7% |
| 13 to 17 | 18.67% |
| 18 to 24 | 52.83% |
| 25 to 34 | 15.03% |
| 35 to 44 | 2.75% |
| 45 to 54 | 1.65% |
| 55+ | 0.36% |
Top 10 Most Followed Accounts on TikTok 2025
As of 2025, Khabane Lame remains the most followed creator on TikTok with an impressive 162.2 million followers, celebrated for his silent yet humorous reaction videos. Close behind is Charli D’Amelio, one of the platform’s earliest breakout stars, with 156.8 million followers. MrBeast, known for his viral challenges and philanthropic stunts, holds third place with 118.2 million followers. Other top creators include Bella Poarch (93.8M), Addison Rae (88.4M), and Kimberly Loaiza (83.6M), each bringing their own style of entertainment. Interestingly, TikTok’s official account itself is among the most followed, with 90 million followers. Content magician Zach King holds strong with 82.3 million, while celebrities like The Rock (80.4M) and Will Smith (79.8M) round out the top 10, showing how both digital-native creators and Hollywood icons thrive on the platform.
| Rank | Accounts | Followers |
| 1 | Khabane lame | 162.2 million |
| 2 | Charli d’amelio | 156.8 million |
| 3 | MrBeast | 118.2 million |
| 4 | Bella Poarch | 93.8 million |
| 5 | TikTok | 90 million |
| 6 | Addison | 88.4 million |
| 7 | Kimberly Loaiza | 83.6 million |
| 8 | Zach King | 82.3 million |
| 9 | The Rock | 80.4 million |
| 10 | Will Smith | 79.8 million |
TikTok Usage Statistics
TikTok Reached 1 Billion Active Users in 2021
In September 2021, TikTok officially announced a major achievement surpassing 1 billion active users globally. This milestone highlighted the platform’s meteoric rise in just a few years, cementing its role as a dominant force in digital entertainment. Since then, TikTok’s growth hasn’t slowed down. As of 2025, the platform boasts 1.6 billion active users, reflecting its expanding influence and cross-generational appeal.
Over 34 Million Videos Are Uploaded Daily on TikTok
Content creation on TikTok is happening at an unprecedented scale. Every single day, users upload over 34 million videos to the platform. That breaks down to approximately 272 videos every second, 16,000 videos per minute, and nearly 1 million videos per hour showcasing the platform’s relentless pace and user engagement.
TikTok Ranks as the Fifth Most Popular Social Media Platform
When measured by active user base, TikTok is now the fifth largest social media platform in the world. It follows behind giants like Facebook, YouTube, Instagram, and WhatsApp, yet continues to grow rapidly and dominate the short-form video space.
iOS Leads with 30.8 Million Daily Active Users on TikTok
TikTok sees strong daily usage, particularly on Apple devices. The iOS version of the app has 30.8 million daily active users, nearly double the 15.4 million using the app on Android. This indicates a significant user base preference for Apple’s mobile ecosystem.
Users Open TikTok an Average of 20 Times Per Day
TikTok’s addictive nature is evident in user behavior. On average, individuals open the app 20 times per day, often in short bursts throughout the day — during breaks, commuting, or simply to unwind. This high frequency of usage speaks to how deeply integrated the app has become in users’ daily routines.
Kids Spend Nearly 2 Hours Daily on TikTok
Among younger audiences, TikTok usage is especially high. Kids and teens are spending close to 2 hours per day on the app, drawn in by its endless stream of trending challenges, music, and entertainment. The platform’s algorithm-driven “For You Page” (FYP) keeps them engaged and scrolling far longer than they may realize.
TikTok Marketing Statistics
1 in 4 Users Made a Purchase After Watching a Beauty Video on TikTok
TikTok has become a powerful force in influencing purchase decisions. The platform revealed that 1 in 4 users made a purchase after watching a beauty-related video. Additionally, 67% of users said TikTok helped them discover products or brands they had never considered before.
TikTok Users Are More Open to Ads Than the Average Internet User
According to a Statista report, 38% of TikTok users are willing to tolerate ads in exchange for free access to services, 4% higher than the general adult internet population. Interestingly, nearly 15% of TikTok users sometimes find it difficult to distinguish between advertising and organic content. This underscores the importance of creating native-style ads that seamlessly blend with the user experience.
61% of Users Discover New Brands on TikTok
TikTok isn’t just a place for entertainment, it’s a major driver of product and brand discovery. 61% of users report discovering new brands and products through the app, and an impressive 92% take action after seeing a brand’s content whether it’s liking, sharing, commenting, following, or even making a purchase.
Millennials Are 2.3x More Likely to Tag Brands in Posts on TikTok
Millennial TikTok users are highly engaged when it comes to user-generated content. They are 2.3 times more likely to create a post and tag a brand compared to users on other platforms. Meanwhile, Gen Z users are 1.2 times more likely to message a brand directly after making a purchase — signaling a shift toward direct, personal interaction with businesses.
63% of Successful Ads Deliver Their Message Immediately on TikTok
On TikTok, grabbing attention instantly is crucial. The platform reports that 63% of high-performing ads communicate their core message within the first few seconds. With short attention spans and fast scrolling behavior, brands must hook viewers early to maintain engagement.
Top-View Ads Are TikTok’s Most Preferred Format
Among TikTok’s various ad formats including in-feed ads, brand takeovers, and branded hashtag challenges. Top-View ads are the most favored by users. These high-visibility placements ensure brands get noticed, but they also require high-quality, creative content to be effective. For many businesses, partnering with a creative agency can be the key to crafting compelling ads that resonate with TikTok’s unique audience.
Wrapping Up
In 2025, TikTok has proven itself as one of the world’s biggest and most powerful social media platforms. With over 5.48 billion downloads and a value of $110 billion, it continues to grow rapidly. The app now has 1.69 billion monthly users who spend hours on it each month with Finland, the U.S., and Indonesia among the top countries in usage. TikTok is most popular among young users, especially those aged 18 to 34, and has a slightly higher number of female users. People use TikTok not just for fun, but to discover new brands, watch beauty and reaction videos, post duets, and leave comments making it a key space for marketers.
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DataLook Team
Content Team at DataLook.io
Our team of AI researchers, data scientists, and industry experts bring you the latest insights and trends in artificial intelligence and data science.